Ah, the question every homebuilder must ask, but what is the real answer?
You spend a great deal of money marketing to your targeted audience, certain that you’re reaching them, but now it takes much more than simply getting your message out. Today’s homebuyers demand to be engaged, nurtured—“wined and dined”— before they will feel comfortable and motivated to visit your sales center.
Let’s take a look at the cold, hard facts:
- Failure to convert your leads affects your profitability!
- The old way of attracting prospects no longer works!
- Potential buyers suffer from short-term memory!
- Converting leads is extremely time consuming!
- Closing sales is the only way to grow your building company!